Insights
that matter.

Team Member

Prashanth Southekal, PhD, MBA, ICD.D

Prashanth is a consultant, author, and educator who has advised more than 100 organizations, written three leading data and analytics books, and trained over 5,000 professionals worldwide.

Prashanth Southekal with copies of his book Data Quality

Prashanth is a consultant, author, and educator whose career spans enterprise advisory, applied research, and executive education in data, analytics, and decision intelligence.

  • Worked and consulted for more than 100 organizations, including P&G, GE, Shell, Apple, and SAP.
  • Author of three books: Data for Business Performance, Analytics Best Practices, and Data Quality.
  • Analytics Best Practices was ranked the #1 analytics book of all time by BookAuthority in May 2022.
  • Trained more than 5,000 professionals worldwide in data analytics and decision intelligence.

At D2A2, Prashanth brings research depth, board-level perspective, and a focus on turning data and AI into measurable organizational performance.