Insights
that matter.

About D2A2

Candid conversations.
Shared insight.

D2A2 connects leaders across digital, data, analytics, and artificial intelligence to exchange what works, challenge assumptions, and move the field forward together.

Who we are

About D2A2

D2A2 is an independent global community connecting leaders across digital, data, analytics, and artificial intelligence.

We bring executives and practitioners together to share what works, what doesn’t, and what they would do differently. Through candid roundtables, research, and webinars, we turn those lessons into practical insight—helping leaders make better decisions and sharing useful knowledge beyond the room.

The people behind D2A2

Meet the Team

Meet the people connecting strategy, technology, research, and our global community.

Prashanth Southekal with copies of his book Data Quality

Co-Founder

Prashanth Southekal, PhD, MBA, ICD.D

Prashanth is a consultant, author, and educator whose career spans enterprise advisory, applied research, and executive education in data, analytics, and decision intelligence.

  • Worked and consulted for more than 100 organizations, including P&G, GE, Shell, Apple, and SAP.
  • Author of three books: Data for Business Performance, Analytics Best Practices, and Data Quality.
  • Analytics Best Practices was ranked the #1 analytics book of all time by BookAuthority in May 2022.
  • Trained more than 5,000 professionals worldwide in data analytics and decision intelligence.

At D2A2, Prashanth brings research depth, board-level perspective, and a focus on turning data and AI into measurable organizational performance.

Tobias Zwingmann, MSc.

Co-Founder

Tobias Zwingmann, MSc.

Tobias is an author, advisor, and educator specializing in applied artificial intelligence. He brings more than 15 years of experience at the intersection of business and AI technology.

  • As Managing Partner at RAPYD.AI, he helps B2B companies introduce AI solutions profitably and with a clear path to business value.
  • Author of three books: AI-Powered Business Intelligence, Augmented Analytics, and The Profitable AI Advantage.
  • Recognized as a LinkedIn Top Voice, with a community of more than 80,000 followers.
  • His weekly Profitable AI newsletter reaches more than 10,000 professionals worldwide.

At D2A2, Tobias translates complex AI topics into practical frameworks that leaders can apply inside real organizations.

Valentina Tomov, Ph.D.

Director of Partner Success

Valentina Tomov, Ph.D.

Valentina combines doctoral research in anthropology with experience in strategic partnerships, programs, and stakeholder engagement.

  • Her research at McMaster University explored how images, narratives, and ideas travel across borders and help shape communities and public life.
  • She brings an international perspective to building relationships across organizations, disciplines, and cultures.
  • As D2A2’s Director of Partner Success, she coordinates collaboration and helps partners create meaningful, lasting value through the network.

Better decisions begin when experienced people can compare notes without the sales pitch.

01

Candid by design

We value honest lessons, thoughtful disagreement, and the practical detail that rarely makes it into a polished case study.

02

Useful beyond the room

We capture and share what the community learns so a valuable conversation can become a resource for leaders everywhere.

03

Global in perspective

We connect experience across industries and regions, because the strongest ideas are tested against more than one market or point of view.