Insights that matter.

D2A2 delivers cutting-edge insights relevant for modern
Digital, Data, Analytics, and Artificial Intelligence (D2A2) leaders.

About Us

D2A2 (Insights for Digital, Data Analytics, and Artificial Intelligence) is a dedicated thought leadership service designed to empower D2A2 leaders navigating the complex world of digital transformation, data analytics, and AI. We research and create original, insightful, and practical content that reflects our authentic perspective and core beliefs. Our mission is to provide actionable insights that resonate with D2A2 professionals, helping them make informed, forward-thinking decisions.In collaboration with trusted industry partners, we’re proud to make our reports accessible to a broader audience, at no cost. By sharing our expertise, we aim to spark innovation and shape the future of digital, data, and AI leadership.If you are interested in our services, please contact us.

Meet Our Team

Arun Marar, PhD, MS

  • Expert at implementing AI/ML and Analytics models.

  • Consulted for numerous firms in BFSI, Retail, Healthcare, and Transportation.

  • PhD from Princeton (US) and BS from IIT-M (IN).

  • Based in Chicago, USA

Prashanth Southekal, PhD, MBA, ICD.D

  • Consulted for over 80 organizations including P&G, GE, Shell, Apple, FedEx, and SAP.

  • Author of 3 books — “Data for Business Performance”, "Analytics Best Practices” & “Data Quality”.

  • PhD from ESC Lille (FR) and MBA from Kellogg School of Management (US)

  • Based in Calgary, Canada

Tobias Zwingmann, MS

  • Consulted for numerous companies on ML and AI while delivering meaningful business value.

  • Author of 2 books “AI-Powered Business Intelligence” & “Augmented Analytics”

  • D2A2 Thought leader and LinkedIn Top Voice

  • Based in Hannover, Germany

Our Work

Here's an overview over our recently published content.

Beyond the GenAI Buzz: Why Classical AI Still Powers Critical Business Decisions

Monetizing Proprietary Data in the AI Boom: A Guide for Non‑Tech Companies

Bridging Enterprise Analytics and Generative AI with Semantic Layers

7 Step Checklist: Commercializing Data Products

External Data Products

Semantic Agents

Reducing Compute Costs in Analytics with Open Table Formats (OTF)

D2A2 Insights Report 2025

One Door To Data: A Retail Case Study

AI Governance in the Generative AI Age

Leveraging Structured Data for Generative AI

Contact Us

Have questions or want to learn more about our D2A2 insights? We’d love to hear from you! Reach out to our team, and let’s start a conversation.

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Privacy Policy

D2A2 respects your privacy and is committed to protecting your personal information. This policy outlines how we collect, use, and share your information.Data Collection and Usage
We do not use cookies or track personal IP addresses. The only personal data we collect is the contact information you provide when you download a report. This information (such as your name and email address) is used solely for the purpose of delivering the requested report and communicating with you regarding our services.Opt-In for Partner Marketing
If you choose to opt-in, we will share your contact details with our partners:
- Illumex Technologies Ltd
- Coginiti Corp
- AtScale, Inc
- Neudata, Ltd
for promotional purposes. We will collect your consent for this sharing through a specific checkbox at the point of data entry. You may withdraw your consent at any time by contacting us at [email protected].Your Rights
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- Withdraw consent to marketing communications or data sharing.To exercise these rights or for questions about our data practices, please reach out to us at [email protected].Policy Updates
We may update this Privacy Policy periodically. If we make significant changes, we will notify you via the email address provided. Please review this page periodically for the latest version.

Download Our Report

Authors

Beyond the GenAI Buzz: Why Classical AI Still Powers Critical Business Decisions

  • Cut the Hype – Why Classical AI still drives core business value beyond GenAI trends.

  • Proven Impact – Real examples from healthcare, logistics, retail, and finance delivering measurable ROI.

  • Smarter Strategy – How to blend Classical and GenAI for balanced, results-driven decisions.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

Monetizing Proprietary Data in the AI Boom: A Guide for Non‑Tech Companies

  • Unlock New Revenue Streams – Learn how to turn underused proprietary data into high-value assets that AI companies are actively paying millions for.

  • Practical Roadmap & Case Studies – Access a clear, step-by-step framework with real-world examples from diverse industries, showing exactly how to prepare, price, and license data responsibly.

  • Competitive & Strategic Edge – Discover how to position your organization as an active player in the AI boom, safeguarding data rights while capitalizing on emerging market trends.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

Executive Guide: Bridging Enterprise Analytics & Generative AI with Semantic Layers

  • Understand Semantic Layers and their relevance for modern, AI-driven data strategies.

  • Reduce GenAI hallucinations by grounding outputs in centrally governed business definitions.

  • Discover practical strategies to scale secure, role-based AI adoption by using semantic layers that enforce data governance and maintain compliance.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

7 Step Checklist: Commercializing Data Products at Scale

  • Get a step-by-step blueprint for turning internal data into scalable, revenue-generating data products.

  • Improve your go-to-market with practical guidance on pricing, packaging, compliance, and delivery.

  • Learn how real-world leaders like Bloomberg and Experian commercialize data products with trust and speed.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

Webinar Registration

Panelists

Moderation

LIVE WEBINAR
Data Monetization Playbook:
How to Productize and Profit from Your Data

Organizations are sitting on vast amounts of data – but few know how to turn that data into measurable business value.In this webinar, experienced leaders from across industries will share practical insights on how to approach data monetization with clarity, strategy, and impact.We’ll explore how to:

  • Define success, assess ROI, and build viable data products

  • Navigate challenges from compliance to culture

  • Discuss the tradeoffs between direct and indirect monetization approaches

  • Assess emerging technologies shaping the space

  • Evaluate the most promising opportunities lie in the years ahead.

Whether you're leading data strategy, building products, or advising on investment decisions, this conversation will offer actionable guidance on making data a true business asset.

  • Time: 26th June, 11am - 12 noon ET.

  • Platform: LinkedIn Live + Streamyard

Attendance:FREE(When signed up before)Recording will be sent to all registered participants

This webinar can be attended free of charge thanks to the courtesy of our partners.

Watch Our Webinar

Panelists

Moderation

WEBINAR
Building the Data Foundation to Fuel
Analytics and AI Success

Analytics and AI can only go as far as your data foundation allows. Whether you're modernizing legacy systems, unifying siloed data, or navigating governance challenges, success depends on how well your data is structured, accessed, and trusted.Watch this panel discussion to hear how top data leaders are tackling these exact challenges—and winning.

  • What a high-impact data foundation really looks like

  • How to align data architecture with compliance and innovation goals

  • Centralized vs decentralized platforms: What works best for long-term AI success

  • Strategies to modernize legacy systems without losing momentum

Get the recording:

This webinar can be watched free of charge thanks to the courtesy of our partners.

Webinar Registration

Panelists

Moderation

LIVE WEBINAR
Unlocking AI Success: Aligning Total Cost of Ownership with ROI Realization

Generative AI promises a lot – but delivering real ROI requires more than models and data.In this webinar, industry experts from Siemens, Illumex.ai and D2A2 share practical insights on what actually works when integrating structured data into GenAI systems.We’ll cover:

  • Common challenges with structured data in GenAI workflows and how to make it more accessible

  • Why traditional data governance often fails with GenAI

  • How to detect and handle bias in AI models

  • Whether strong AI governance offers a real edge

  • Case studies and lessons from real-world deployments

Join us for this focused, practical discussion.

  • Time: 24th April, 11am - 12 noon ET.

  • Platform: LinkedIn Live + Streamyard

Attendance:FREE(When signed up before)Recording will be sent to all registered participants

This webinar can be attended free of charge thanks to the courtesy of our partners.

Webinar registration is closed

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Authors

External Data Products: Turning Data and Insights into a Monetization Business Asset

  • Learn how to transform underused internal data into powerful, monetizable external data products.

  • Simplify data monetization with the 5C-framework for building trusted, scalable, and compliant data ecosystems.

  • Explore a real-world case study how to monetize data in a secure, compliant, and profitable way.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

Semantic Agents – Bridging the Gap between Data Silos and Actionable Insights

  • Understand Semantic Agents and how they bridge data silos to create a unified, business-friendly data layer.

  • Accelerate semantic layer deployment to unlock faster, more reliable insights across your organization.

  • Simplify ongoing maintenance with Semantic AI agents that adapt to your data as your business evolves.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

Reducing Compute Costs in Analytics with Open Table Formats (OTF)

  • Cut cloud costs by up to 60%: Discover how Open Table Formats (OTFs) optimize compute efficiency

  • Unlock faster, smarter analytics: Learn how OTFs improve query performance.

  • Real-world case study: See how a major retailer slashed data scanned per query by 70% using Apache Iceberg.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

2025 Predictions and Predictions for Digital, Data, Analytics and AI Leaders

  • D2A2 Trends: Key 2025 predictions with actionable strategies to stay ahead.

  • Expert Insights: Authored by top AI and analytics leaders.

  • Practical Solutions: Real-world approaches to emerging AI and data challenges.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of our partners.

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Authors

Learn How To Grant Secure Data Access Without Migration Hassles

  • Explore how modern data architectures can reduce the need for costly and complex migrations.

  • Discover how a retail giant unified its data ecosystem, boosting efficiency and customer satisfaction.

  • Gain actionable strategies to access, govern, and analyze data securely in real-time.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of coginiti.co.

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Authors

Govern Generative AI for safer, fairer, and more reliable outcomes.

  • Explore why traditional AI oversight falls short with Generative AI—and what’s needed instead.

  • See how new tools can catch biases and keep AI decisions on track.

  • Learn how strong AI governance can give companies a competitive edge while minimizing risks.

  • This is a must-read for navigating AI responsibly!

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of illumex.ai.

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Authors

Discover the power of structured data for next-level generative AI solutions.

  • Learn the key challenges businesses face when integrating structured data into generative AI workflows.

  • Uncover strategies that make structured data more accessible for AI-driven insights.

  • Explore a real-world case study showing how structured data solutions boost productivity in a Fortune 500 manufacturing firm.

Price:$99$0.00

This report can be downloaded free of charge thanks to the courtesy of illumex.ai.